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Southeast Asian live streamers hustle to fuel booming e-commerce sales

South China Morning Post ·

In a makeshift studio inside his public housing flat in Singapore, Shane Soh stands before his smartphone, running his fingers through a towel as he extols its softness to viewers watching his live stream. A ring light illuminates his face while more than a dozen other products sit on a shelf behind…

Read the full story at South China Morning Post

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